SPAR and cycling: a solid partnership

SPAR Switzerland is extending its title partnership with the Swiss Epic in Graubünden ahead of schedule until 2028, thereby continuing the Swiss retailer's strong commitment to cycling. The SPAR Swiss Epic is one of the largest and most coveted mountain bike events within the global Epic Series™ in Europe and Africa.

Over five days, 300 teams of two tackle 350 kilometers and conquer 12,000 meters of climbing. The riders not only enjoy a unique mix of competitive sport and nature experience, but also benefit from great Swiss hospitality with an all-inclusive package including accommodation, meals, luggage transportation and bike wash. The SPAR Group makes a significant contribution to this. The retail company, which is committed to cycling, not only acts as title sponsor, but also organizes all the feed stations for the individual stages. SPAR employees from all areas, from the CEO to the store manager to the employees from the head office, are involved as helpers.

“We are very proud to be part of the prestigious Swiss Epic. Because like Swiss Epic, SPAR is committed to promoting an active and healthy lifestyle and bringing people together. We are delighted to continue our collaboration with the unique mountain bike stage race in Graubünden for another four years,” comments Gary Alberts, COO of SPAR Switzerland, on the contract extension.  

Felix Eichenberger, CEO of Ironman Switzerland AG and organizer of the SPAR Swiss Epic races, adds: “The SPAR Swiss Epic is a joint success story that takes place in a true Eldorado for mountain bikers. With the feed stations on the route managed by SPAR, the race has been taken to a whole new level. Thanks to the presence in over 260 SPAR stores in Switzerland, we can promote the visibility of SPAR Swiss Epic beyond mountain biking circles.”

The 2024 edition of SPAR Swiss Epic will take place from August 20-24 on the unique trails of La Punt / Engadin and Davos-Klosters. Five stages have once again been organized for this year, which will test the endurance, determination and skill of the 300 registered teams of two. The physical and mental demands are rewarded with the incomparable beauty of the mountain panoramas of Graubünden.